Brand
Challenge
Green Light Laboratories was a new start with experience gained from working for larger businesses in the scientific research equipment sector. They realised there was a huge opportunity to save significant carbon emissions and operator running costs. They had knowledge but no standout in the sector.
Pilot were asked to develop a relevant brand identity to cover their website, literature and machine audit POS.
Solution
The creative solution was simple, strong, yet effective and included presentation and tender documentation along with simple to follow audit POS. Green Light Laboratories were very much pioneers in this field and soon gained credibility not only through their successful audit savings but with clear audit reports and equipment POS.
Result
It helped Green Light Laboratories quickly and effectively establish themselves within the sector through cost effective savings with clear communication and strong brand recall.
The package created real standout in the sector and within the lab environment, resulting in significant savings for established research institutions
