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Walkabout Bars

Campagin

Challenge
We’d worked for iNTERTAIN before, with three distinctly different brands and their customer base – Walkabout, Old Orleans and Pals Bars. They contacted us wanting creative ideas with a fresh approach for a Walkabout bars student campaign

Solution
We created some initial style setters that were different majoring on the Aussie beach scene and were well received. The communication package included menus, flyers and promotional collateral. Sometimes with the added requirement of working with global drinks brands and satisfying both brands. They were all niche, creatively different, changed weekly – and were wanted yesterday!

Result
Footfall at student events increased across the estate and Pilot were retained for a series of campaigns

They were all niche, creatively different, changed weekly – and were wanted yesterday!