Online system
Challenge
Diversey wanted to protect their brand by stopping the maverick production of brochures and price lists by agents across the globe that was undermining their brand integrity. They needed a standalone solution that would enable local content from 24 countries to have a consistent brand essence and with accurate up to date information
Solution
Working with our software development partner we created "DiverseySolutions" an online system with a browser portal that enabled the input of local content. With signed off branding templates controlled by the global marketing team. The systems end product was on brand websites and print ready catalogues
Result
For the past 10 years this has helped Diversey to navigate through two takeovers and rebrands. It has communicated effectively to their customer base and created budget saving online price list and catalogue build tools and processes, together with an online business card ordering system
They needed a standalone solution that would enable local content from 24 countries to have a consistent brand essence and with accurate up to date information
